Bonitamedia’s Weblog

Creating a lasting impression for small business

4 levels of competency

This post I dedicate to a mentor and Friend, Gary St. Martin, who is a REALTOR in Westford, MA. Gary tought me a ton about real estate and about just being a good person overall…

Sometimes, thoughts cross our minds and we don’t mention them because we assume everyone already knows what we have to say, or even worse, the fear of looking or seaming foolish. It’s ashame that many thoughts are squelched out of fear. So here I am, going to talk about something we should all already know, but hopefully the reminder will be beneficial and remind us all where we stand…

The Four Levels of Competency

Level 1: Unconcious Incompetence. This is basically being totally oblivious to your surroundings. You are so totally consumed and excited with something new, you can’t help but talk about it. You Don’t Know Wat You Don’t Know. This is a very dangerous place to be….

Level 2: Concious Incompetence. Here is where things get interesting. You start to realize there is more to this thing than you thought . You Know What You Don’t Know. A very important transition. Here you can begin to assess where you stand against your competetion and give the respect that is due (respect that may not have been given before).

Level 3: Concsious Competence. Well now the lights are going on. You Know What You Know(and sometimes you may tell too many people how much you now). You understand and are proficient at what you do, but may have a tough time articulating it. You can certainly do the job well – just not quite as efficiently as…

Level 4: Unconcious Competence. This is where we should all strive to be. Every professional pitcher, world-class swimmer, Hall-of-Fame athlete are here. You Know What You Know – and it is second nature. You are able to repeat with a level of consistency and confidence that is infectious. In fact, you are so good, you don’t even know it – you are just being you.

So I ask – where are you, and what are you doing about it?


January 9, 2009 - Posted by | Business tips, Marketing in SWFL | , , , , , ,

1 Comment »

  1. Excellent thoughts; there are some days where I’m all four…I just wrote a book, (“Life Under the Corporate Microscope”) and we’ll see what category I fit into, based on my sales volume…I think it’s a great book and I’m usually in that category #4 slot, but that’s only my opinion; however, I’m usually right.

    Comment by lau56 | January 9, 2009

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