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Creating a lasting impression for small business

Impromptu 10-Minute Presentation…

Rolling the dice with some random ramblings..

dice on white tableAt this morning’s BNI meeting I was discussing different Social Media ideas with some members when I was asked to fill in for our 10-minute presenter because her material wasn’t prepared.  Never being one to turn away the opportunity to speak, I said “Sure – I can cover for you” without having any clue what to speak about.  Then it hit me – continue the discussion about blogging, Twitter, Facebook – maybe even talk about last night’s post.

Here are the random thoughts(in no particular order) I penned at BNI.  I would love your input!

There is a HUGE difference between Baby Boomers and Gen Y – besides age!  As an early Gen-Xer, I can tell you I was raised with a certain level of modesty.  However, today’s younger generation (Gen-Y and Millenial) are less modest.  You can tell by what they post online (both text and pictures).  They appear to be more comfortable with the “transparency” that the internet brings.

With Great Power Comes Great Responsibility“(Ben Parker – SpiderMan).  As noted in my previous post, anything digital must be assumed to be permanent.  Anything you do, say or post is subject to immediate and perpetual scrutiny.  The power of Social Media is tremendous – use it wisely.  Knowing that we are rapidly moving towards “Big Brother” may actually create a more morally-conscious society, while at the same time, creating an underground society that is darker and more secretive than ever before.

What are the consequences if you hire a “ghost writer” to handle your blogging, Facebook, LinkedIn or Twitter accounts?  Think about how well received you and your company would be at a cocktail party or networking function if you sent the equivalent of your sports agent or PR firm in your place…

All of these topics are blog-worthy (if not research paper fodder).  Thanks in advaznce for chiming in!

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February 11, 2009 - Posted by | Business tips, Marketing in SWFL, SWFL Hodge Podge | , , , , , , , ,

2 Comments »

  1. Jon,

    I think you brign up some great points regarding things on the web being “permanent”. It’s like email once you hit send you own it. I think it is important in social media to use it responsibly from a business perspective. If we don’t we will lose a great business tool.

    Comment by Damon | February 12, 2009

  2. What are the consequences if you hire a “ghost writer” to handle your blogging, Facebook, LinkedIn or Twitter accounts?

    Hmm… I guess that would depend on the extend to which you use the services and the audience you are talking to using social media. Some blogs, like yours have a personal touch or tone to it. Other blogs are purely used for posting supporting articles or data which promotes your product or service, using things like research and case studies. To hire a ghostwriter to scour the Internet for the latest scientific studies is good, to pretend to leak details about your personal life or masquerade as you…bad.

    Comment by Jason Hartgrave | April 1, 2009


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