Bonitamedia’s Weblog

Creating a lasting impression for small business

How many zeros in a billion?

This was emailed to me by a friend – Rick Perry.  Think about this for a minute…

How many zeros in a billion?
This is too true to be funny.

The next time  you hear a politician use the

word ‘billion’  in a casual manner, think about
whether you want the ‘politicians’  spending
YOUR tax money.

A billion is a difficult number to comprehend,
but one advertising agency did a  good job of
putting that figure into  some perspective in
one of it’s  releases.

1) A billion seconds ago it was 1959.

2) A billion minutes ago Jesus was alive.

3) A billion hours ago our ancestors were
living in the Stone Age.

4) A billion days ago no-one walked on the earth on two feet.

5) A billion dollars ago was only 8 hours and
20 minutes, at the rate our government is spending it.

While this thought is still fresh in our brain…
Let’s take a look at New Orleans ….
It’s amazing what you can learn with some simple division.

Louisiana Senator, Mary Landrieu (D), is presently asking Congress for 250 BILLION DOLLARS to rebuild New Orleans. Interesting number… what does it mean?

1) Well…  if you are one of the 484,674 residents of New Orleans (every man, woman, and child) you
each get $516,528.

2) Or… if you have one of the 188,251 homes in New  Orleans , your home gets$1,329,787.

3) Or… if you are a family of four… your family
gets $2,066,012.

Washington, D. C

Are all your calculators broken??

Accounts Receivable  Tax
Building Permit Tax
CDL License Tax
Cigarette Tax
Corporate Income  Tax
Dog License  Tax
Federal  Income Tax
Federal  Unemployment Tax (FUTA)
Fishing License Tax
Food License Tax
Fuel Permit Tax
Gasoline Tax
Hunting License Tax
Inheritance Tax
Inventory Tax
IRS  Interest Charges (tax on top of tax)
IRS  Penalties (tax on top of tax)
Liquor Tax
Luxury Tax
Marriage License Tax
Medicare Tax
Property Tax
Real  Estate Tax
Service charge taxes
Social  Security Tax
Road Usage Tax (Truckers)
Sales Taxes
Recreational Vehicle  Tax
School Tax
State Income Tax
State  Unemployment Tax (SUTA)
Telephone Federal  Excise Tax
Telephone Federal Universal  Service Fee Tax
Telephone Federal, State and  Local Surcharge Tax
Telephone Minimum Usage  Surcharge Tax
Telephone Recurring and  Non-recurring Charges Tax
Telephone State  and Local Tax
Telephone Usage  Charge  Tax
Utility Tax
Vehicle License Registration  Tax
Vehicle Sales Tax
Watercraft  Registration Tax
Well Permit Tax
Workers  Compensation Tax


Not one of these taxes existed 100 years ago…
and our nation was the most prosperous in the world.

We had absolutely no national debt..
We had the largest middle class in the world…
and Mom stayed home to raise the kids.

What happened?
Can you spell ‘politicians?’

And I still have to press ‘1’ for English.

I hope this goes around the USA at least 100 times

What the heck  happened?????


March 9, 2009 Posted by | Uncategorized | 2 Comments

Why? The most powerful question ever asked…

Interestingly enough it is asked too little by businesses and too often by our 3-yr old kids!  The first question out of any child’s mouth is “Why”?  Why is the sky blue?  Why do dogs hate cats?  Why why why why why?  The very heart of the question is a yearning for information, knowledge, answers…

It surprises my to find most businesses, when entering into any social media campaign, advertising, marketing, PR promotion don’t really ask the question.  If they did, the answer may be “Because it’s cool” (didn’t get you anywhere growing up, did it?), “My competition does it” or even better “I don’t know”.  But without the why, there is no direction, no measurement of success, no answers to any questions.

There is more to come on this – just wanted to get the ball rolling…  Before embarking on your next campaign, ask yourself why…

March 4, 2009 Posted by | Uncategorized | 1 Comment