Bonitamedia’s Weblog

Creating a lasting impression for small business

Why? The most powerful question ever asked…

Interestingly enough it is asked too little by businesses and too often by our 3-yr old kids!  The first question out of any child’s mouth is “Why”?  Why is the sky blue?  Why do dogs hate cats?  Why why why why why?  The very heart of the question is a yearning for information, knowledge, answers…

It surprises my to find most businesses, when entering into any social media campaign, advertising, marketing, PR promotion don’t really ask the question.  If they did, the answer may be “Because it’s cool” (didn’t get you anywhere growing up, did it?), “My competition does it” or even better “I don’t know”.  But without the why, there is no direction, no measurement of success, no answers to any questions.

There is more to come on this – just wanted to get the ball rolling…  Before embarking on your next campaign, ask yourself why…

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March 4, 2009 - Posted by | Uncategorized

1 Comment »

  1. Come on John? You mean to tell me I should expect some kind of outcome? Results driven marketing? You heretic! lol

    Comment by Jason Hartgrave | April 1, 2009


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